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Life goals

I mentioned in my TEDx Seattle recap how I was inspired by Cheezburger Network CEO Ben Huh and his presentation, 19 Life Goals, to list my own life goals here. For context, here are Ben's life goals that he discussed. This exercise isn't intended to swan dive into the deeper meanings of life or align myself with an amazing financial portfolio (though that by-product would be welcomed). This list is about keeping me on track to a) be productive b) contribute to something greater than myself and c) have fun.

Now that I think about it, those are my uber goals and the following are the list of activities I want to accomplish or be on track to accomplish to achieve those goals. Here's my list:

  • Get a bachelor’s degree2005
  • Travel abroad frequently 2007, 2008, 2010 (more to come)
  • Find the perfect woman 2008
  • Buy a house 2009
  • Work in my field of expertise 2010
  • Get married to perfect woman (2010 expected)
  • Get a master's degree (2010 expected)
  • Start a company
  • Get a doctorate
  • Teach college classes
  • Pay off all debt (excl. mortgage and student loans)
  • Have children with perfect woman (2 max)
  • Donate a significant amount of time and money to charity
  • Write a book
  • (more to come)

Do you have a list of life goals? On paper? In your head? Do you need to make one? What's on it?

Much more interesting will be my "Do This Once" list, which is due up next.

TEDx Seattle FTW

I spent all day Friday at the Pacific Science Center (blast from my childhood past) at the first-ever TEDx Seattle conference. For those of you unaware of TED, click here or just know that it's the premier annual event where the world's geniuses in their respective fields give inspirational talks. For those of you who kill time watching kitten fights on YouTube, I'd recommend heading over to http://www.ted.com/ and watching those videos. You'll instantly become 5x smarter or your money back guaranteed.

I didn't know what to expect at TEDx Seattle. Honestly. It obviously wouldn't attract renown speakers like its big brother, and its hyper-local setting and resources led me to believe that I would be in for hearing the same people I would at Gnomedex or Social Media Club Seattle (Nerd alert!).

Wrong. I had only heard of one of the speakers before but despite my not knowing of them in advance, I was FLOORED by the quality and range of stories that they had to share.

Whereas TED brings the best of the world together, TEDx Seattle brought those on path to become the best. It felt like seeing Nirvana in 1989 or Lady Gaga in 2008 (Choose whichever is most relevant for you). You just knew you were seeing people on the brink and the stories were emotional and inspiring.

While I was taken throughout the day, I have to highlight five lectures that really stood out for me.

  • Science fiction author Greg Bear spoke about being overwhelmed by too much information and how our desire to consume all of it limits our ability to take action. He said,  "We are spending so much time tracking everything online...We don't have time to be private." Time is scarce, so how are you using it?
  • One Day’s Wages' founder and lead pastor of Quest Church Eugene Cho gave a entertaining, informative lecture about global poverty and made it relevant. How is it that so many people in the audience had iPads while more than 660 million people without sanitation live on less than $2/day? He said, "We are probably the most overrated generation...  We are in love with our ideas so much that we don’t seem to move beyond them." So very true.
  • Google Africa project manager Fiona Lee spoke about how Google is investing in simple text messaging search technologies to help Africans learn more about health and sexuality. She showed a number of examples of how people can ask via mobile phone about transmitting AIDs, condom use and pregnancy and receive nearly instantaneous, accurate answers.  She said, "Technology is not the be all and end all, it's a starting point."
  • Contrast can be such a powerful thing. Cheezburger Network (I Can Has Cheezburger?, FAIL Blog, etc.) CEO Ben Huh is well-known for his stupid-funny websites, so imagine the silence in the auditorium when nearly halfway through his speech, Ben paused to hold back tears as he talked about failing his first businesses and failing his family's expectations. I'm actually going to dedicate a future post to the subject of Ben's talk: 19 life goals.
  • The show closed on a sweet note. Theo Chocolate's Debra Music and Joe Whinney provided free chocolate for the audience to munch on while they talked about being the only organic, fair-trade bean-to-bar chocolate factory in the United States. Debra talked about how they take their chocolate bars to cocoa farmers to educate them about what makes a good product and provide the farmers - some of whom have harvested cocoa for decades - with their first tastes of finished chocolate. As Joe said, "When we come from a place of love & joy, we have a greater capacity to affect change."

I'm excited to see the videos when they're ready for playback. Re-watching these talks is at the top of my "must-watch Internet videos" list (which I just created). The event Flickr photos are here.

I had the unique perspective of knowing a lot about this event before inception - helping MCDM program director Hanson Hosein decide when/where/if the event was going to happen as part of the MCDM's greater effort to drive community engagement and thought leadership. Of course I said, "Go for it!" but I had no grasp on how big and great an event it was going to be.

I'm there next year for sure.

See a better written, more professional version of this post at the MCDM blog, Flip the Media.

Eddie Bauer bound

Getting married wasn't a big enough life change, so I decided to take a new job in the same month. I am pleased and very excited to announce that I will be the Social Media Specialist at Eddie Bauer effective May 3. This is a new position at EB and social media is relatively new direction for any company to take, so I am excited about the opportunity to work for a major apparel brand and ultimately help people share meaningful experiences online.

EB has been extremely flexible with me considering my pending nuptials, so the immediate plan there is to get oriented, take off for the wedding and honeymoon and get back to work in June to take on the (social media) world.

You know that I don't talk work a lot here because:

a) That's un-entertaining for must of you to read on a regular basis b) I'd rather not risk saying too much -- an omnipresent threat for any blogger

With that, I haven't shared a lot of the great experiences I've had at Weber Shandwick over the past nearly four years working on clients including Microsoft, GM and the University of Washington.

In just the last few weeks, I've been to LA, San Francisco, New York and Minneapolis working on projects for my current clients, the U.S. Army and Samsung. I had the pleasure of helping to launch the first 3D TVs in the U.S. and pull-off a surprise Black Eyed Peas concert in Times Square that included an appearance by James Cameron. It doesn't get any bigger than that, people.

Of course, I didn't do any of this alone. Not even close. I've worked with a ridiculously smart and talented group of people  around the world, and it's awesome to have been part of such a great network of communications professionals.

On top of  my accomplishments and experiences at Weber Shandwick, my MCDM master's program has rounded me out with a skill set that I am excited to take to EB. I've said a lot about MCDM here so I'll save my breath and only mention that I'm attending the MCDM-hosted TEDx Seattle conference on Friday. Hooray!

So what exactly will I be doing at EB? A lot of that is TBD, but you can get an idea by checking out the Born Out There First Ascent blog. I learned recently that I have a personal tie to EB -- my great uncle Scotty shot EB catalog photos a few decades ago. How cool is that?

I doubt I'll have too many more updates here regarding this change near-term, but I thought this would be a good time to chart where I've been and where I'm going.

I'm a hardcore Northwest dude set to work for a Northwest brand, and I couldn't be more stoked.

Yesterday Scott tried to kill me

Technically this is the third time Scott has tried to kill me. There was that one time when we were in a small fishing boat with an oversized engine out in the Puget Sound and he thought it'd be wise to try and outrun a freighter heading toward us. Bad idea. We almost capsized, and the engine actually flew off the boat after we hit a wave in the freighter's wake. Then there was that other time when Scott and I were hiking around Snoqualmie and Scott split from me to see if he could get back to the cabin we were staying at faster. He won. I totally lost the trail and had to hike back up to the summit just to find a familiar path. I think I arrived at least an hour later very dehydrated and shaken up.

We went skiing yesterday as the girls were at Amandapalooza all day (Amanda's bridal shower and bachelorette party. April 10 shall forever be known as Amandapalooza.) I was very excited to ski because I haven't been skiing for about three months. That's what grad school and wedding planning does for your ski season.

I was skiing considerably well and we even went north backcountry once without me causing serious damage to my extremities. Scott and his wife's cousin Mike left me on the upper mountain shortly before lunch to hike south backcountry and I enjoyed a few more runs while rocking out to the new Victor Shade record. I was skiing fast and comfortably. Not bad for my first day skiing in months.

I met Scott and Mike for lunch and Scott had the bright idea that we should all go hike south backcountry. Now there's a reason why I didn't join them on the first go-around and have never hiked south backcountry, ever. It's some of the toughest terrain and has the deepest snow, which was of course why Scott enthusiastically wanted me to join them for a second trip.

South backcountry is a right of passage for Crystal Mountain skiers and also the only reason Courtney has ever  seriously threatened to leave Scott. She's that miserable hiking it and despises Scott for every trip he forces her to make. Courtney tells me that south backcountry is their irreconcilable difference because he's so persistent skiing there and she so vehemently opposes it.

I've already placed blame on Scott for my near-death experience, but of course I made the decision to join he and Mike for the hike. I blame Scott because he knows the hike, terrain and my skiing ability. I only knew the later. If I knew what I was getting myself into, I never would have put myself through what was a two-hour psychological and physical trauma.

The hike to Three-Way peak normally takes a half hour, I'm told. It took me that long to hike Stadium Bowl-number of man-made snow stairs at the start of the hike. By the time I reached the end of that first leg I was already out of breath. That's what an office job does for your endurance. The following hour involved little actual skiing and a lot of side-stepping with skiing on to gain elevation (think eternal lunges) and actual hiking in boots. Hiking at 7,000 feet is a little different on the lungs, too. I was huffing and puffing and I was going to give Scott a blow to the face after he told me I was halfway there at a breakpoint that already felt like the end of a marathon.

I yelled at him, "What kind of hell is this! Jesus didn't walk this far!"

We marched on.

I had a GPS transmitter on me in case I fell into some avalanche. I was convinced that no one could save me at this elevation and solitude. Surely the transmitter would only be used to find my body. I was already so close to heaven at this elevation that my soul could take a regional carrier to get to the pearly gates while ski patrol searched for me. I thought about how convenient it would be that the snow would preserve my body and I would look pristine at the wake. My only flaw would be a slightly sunburnt nose. Like I said, the hike took a mental toll as well and this was my line of thinking.

We had nearly reached the of the hike and both of my quadriceps were cramping and contracting uncontrollably. We were far out and my legs had literally hit the point of trauma. How convenient that after all that work I had to now ski the whole way down the mountain. See on the map below the red line that marks our hike and how far we had to ski down to get to the bottom of the mountain.

Keep in mind that I had actually paid for a lift ticket so that I could enjoy skiing. Now skiing was as painful and burdensome as those initial snow stairs. Despite my exhaustion, I only fell once when one of my legs cramped up and stiffened. Thankfully, Mike was behind me and able to help me get up standing. I literally had no strength to lift myself out of the snow. Mike was my lifeline on that south backcountry trip. I hardly knew the guy but he was patient with me and was watching out for me as he recognized that I was in too deep, so to speak, for my skill level. Scott helped out a lot, too, but he also put me in this hell so it really evened out to nothing.

I almost reached the bottom of the mountain before some inexperienced idiot snowboard chick cut into me and we collided. If I didn't already have enough body aches, hitting her and the snow that hard did me over.

After we reached the lodge, Scott became preoccupied trying to find a t-shirt and I just wanted to find some warm place to sit under and die. Everything hurt. I hobbled back to our room at the Alpine Inn and crashed on a bed. I can't remember the next hour but I think Scott was laughing at watching The Hangover on DVD and I countered with equal volumes of moaning and groaning.

I whined about every creak and pain in my body on the car ride home, but I deserved it. I hadn't worked that hard since the Mt. St. Helens hike or perhaps the trail-less Olympics hike.

And Scott had to put up with it all because he tried to kill me... again.