I was struck by an epiphany yesterday, as I left REI with new ski poles, goggles and gloves in hand.
Lately, Iโve been buying some fairly expensive items for myself โ camera equipment, clothing, HDTV, etc. Certainly Iโm enabled by a comfortable-enough salary for such purchases, but I often say to myself, โWell, you would be spending at least this much if you were dating someone, but since youโre not, you can buy it.โ And I proceed the purchase the item for myself.
I think Iโve noticed the trend because of more significant purchases recently. Iโve been single for more than two years now, but if I were instead in a relationship for the last two years, Iโd be buying some significantly expensive gifts for the girlfriend by this time โ so I instead buy more expensive gifts for myself. Itโs a weird economic logic thatโs developed, but itโs become the standard buying behavior.
I can even look back to a year and a half ago. I was single for a shorter period of time and didnโt spend as much on myself. My thought then was, โSure, Iโll go out for food tonight because Iโd be spending double if I was dating someone,โ which was true. I was at an earlier stage of singlehood then, so I spent less on myself. Now that Iโm at a serious level of singlehood, Iโm spending more.
I canโt justify why I maintain this purchasing equilibrium, but I can say that when Iโm home, watching โThe Officeโ on HD, out shooting photos at a concert, or hitting the slopes at Crystal, Iโm at peace with the financial freedoms of singlehood. Company has an unprecedented value, but Iโll manage spoiling myself for the time being, in lieu of a girlfriend.