Eddie Bauer bound

Getting married wasn't a big enough life change, so I decided to take a new job in the same month. I am pleased and very excited to announce that I will be the Social Media Specialist at Eddie Bauer effective May 3. This is a new position at EB and social media is relatively new direction for any company to take, so I am excited about the opportunity to work for a major apparel brand and ultimately help people share meaningful experiences online.

EB has been extremely flexible with me considering my pending nuptials, so the immediate plan there is to get oriented, take off for the wedding and honeymoon and get back to work in June to take on the (social media) world.

You know that I don't talk work a lot here because:

a) That's un-entertaining for must of you to read on a regular basis b) I'd rather not risk saying too much -- an omnipresent threat for any blogger

With that, I haven't shared a lot of the great experiences I've had at Weber Shandwick over the past nearly four years working on clients including Microsoft, GM and the University of Washington.

In just the last few weeks, I've been to LA, San Francisco, New York and Minneapolis working on projects for my current clients, the U.S. Army and Samsung. I had the pleasure of helping to launch the first 3D TVs in the U.S. and pull-off a surprise Black Eyed Peas concert in Times Square that included an appearance by James Cameron. It doesn't get any bigger than that, people.

Of course, I didn't do any of this alone. Not even close. I've worked with a ridiculously smart and talented group of peopleย  around the world, and it's awesome to have been part of such a great network of communications professionals.

On top ofย  my accomplishments and experiences at Weber Shandwick, my MCDM master's program has rounded me out with a skill set that I am excited to take to EB. I've said a lot about MCDM here so I'll save my breath and only mention that I'm attending the MCDM-hosted TEDx Seattle conference on Friday. Hooray!

So what exactly will I be doing at EB? A lot of that is TBD, but you can get an idea by checking out the Born Out There First Ascent blog. I learned recently that I have a personal tie to EB -- my great uncle Scotty shot EB catalog photos a few decades ago. How cool is that?

I doubt I'll have too many more updates here regarding this change near-term, but I thought this would be a good time to chart where I've been and where I'm going.

I'm a hardcore Northwest dude set to work for a Northwest brand, and I couldn't be more stoked.

Yesterday Scott tried to kill me

Technically this is the third time Scott has tried to kill me. There was that one time when we were in a small fishing boat with an oversized engine out in the Puget Sound and he thought it'd be wise to try and outrun a freighter heading toward us. Bad idea. We almost capsized, and the engine actually flew off the boat after we hit a wave in the freighter's wake. Then there was that other time when Scott and I were hiking around Snoqualmie and Scott split from me to see if he could get back to the cabin we were staying at faster. He won. I totally lost the trail and had to hike back up to the summit just to find a familiar path. I think I arrived at least an hour later very dehydrated and shaken up.

We went skiing yesterday as the girls were at Amandapalooza all day (Amanda's bridal shower and bachelorette party. April 10 shall forever be known as Amandapalooza.) I was very excited to ski because I haven't been skiing for about three months. That's what grad school and wedding planning does for your ski season.

I was skiing considerably well and we even went north backcountry once without me causing serious damage to my extremities. Scott and his wife's cousin Mike left me on the upper mountain shortly before lunch to hike south backcountry and I enjoyed a few more runs while rocking out to the new Victor Shade record. I was skiing fast and comfortably. Not bad for my first day skiing in months.

I met Scott and Mike for lunch and Scott had the bright idea that we should all go hike south backcountry. Now there's a reason why I didn't join them on the first go-around and have never hiked south backcountry, ever. It's some of the toughest terrain and has the deepest snow, which was of course why Scott enthusiastically wanted me to join them for a second trip.

South backcountry is a right of passage for Crystal Mountain skiers and also the only reason Courtney has ever ย seriously threatened to leave Scott. She's that miserable hiking it and despises Scott for every trip he forces her to make. Courtney tells me that south backcountry is their irreconcilable difference because he's so persistent skiing there and she so vehemently opposes it.

I've already placed blame on Scott for my near-death experience, but of course I made the decision to join he and Mike for the hike. I blame Scott because he knows the hike, terrain and my skiing ability. I only knew the later. If I knew what I was getting myself into, I never would have put myself through what was a two-hour psychological and physical trauma.

The hike to Three-Way peak normally takes a half hour, I'm told. It took me that long to hike Stadium Bowl-number of man-made snow stairs at the start of the hike. By the time I reached the end of that first leg I was already out of breath. That's what an office job does for your endurance. The following hour involved little actual skiing and a lot of side-stepping with skiing on to gain elevation (think eternal lunges) and actual hiking in boots.ย Hiking at 7,000 feet is a little different on the lungs, too. I was huffing and puffing and I was going to give Scott a blow to the face after he told me I was halfway there at a breakpoint that already felt like the end of a marathon.

I yelled at him, "What kind of hell is this! Jesus didn't walk this far!"

We marched on.

I had a GPS transmitter on me in case I fell into some avalanche. I was convinced that no one could save me at this elevation and solitude. Surely the transmitter would only be used to find my body. I was already so close to heaven at this elevation that my soul could take a regional carrier to get to the pearly gates while ski patrol searched for me.ย I thought about how convenient it would be that the snow would preserve my body and I would look pristine at the wake. My only flaw would be a slightly sunburnt nose. Like I said, the hike took a mental toll as well and this was my line of thinking.

We had nearly reached the of the hike and both of my quadriceps were cramping and contracting uncontrollably. We were far out and my legs had literally hit the point of trauma. How convenient that after all that work I had to now ski the whole way down the mountain. See on the map below the red line that marks our hike and how far we had to ski down to get to the bottom of the mountain.

Keep in mind that I had actually paid for a lift ticket so that I could enjoy skiing. Now skiing was as painful and burdensome as those initial snow stairs. Despite my exhaustion, I only fell once when one of my legs cramped up and stiffened. Thankfully, Mike was behind me and able to help me get up standing. I literally had no strength to lift myself out of the snow. Mike was my lifeline on that south backcountry trip. I hardly knew the guy but he was patient with me and was watching out for me as he recognized that I was in too deep, so to speak, for my skill level. Scott helped out a lot, too, but he also put me in this hell so it really evened out to nothing.

I almost reached the bottom of the mountain before some inexperienced idiot snowboard chick cut into me and we collided. If I didn't already have enough body aches, hitting her and the snow that hard did me over.

After we reached the lodge, Scott became preoccupied trying to find a t-shirt and I just wanted to find some warm place to sit under and die. Everything hurt. I hobbled back to our room at the Alpine Inn and crashed on a bed. I can't remember the next hour but I think Scott was laughing at watching The Hangover on DVD and I countered with equal volumes of moaning and groaning.

I whined about every creak and pain in my body on the car ride home, but I deserved it. I hadn't worked that hard since the Mt. St. Helens hike or perhaps the trail-lessย Olympics hike.

And Scott had to put up with it all because he tried to kill me... again.

Toenail down

I am a pansy. Blood freaks me out. Pain freaks me out. When I was young (until age 10) I couldn't watch WWF because I couldn't handle watching wrestlers wind up each others' arms. I thought they'd pop out. There was a lot of arm twisting in WWF if you think about it. (Thankfully I overcame this fear so that I can today watch the real arm twisting in UFC bouts.) I was the kind of kid that hung out in a Care Bears tent reading Spot books, blood and pain free.

What makes me more queasy than anything is related to nails. I don't know why. I squirm at the sight of hang nails. I gag watching Amanda cut her cuticles.

So imagine my reaction when Amanda turned to me on the couch the other day and said, "I think my toenail just fell off."

She was wearing socks, but she could feel her pinky toe nail hanging off. (Gag.) She had kicked a high chair at work a month ago and the little guy couldn't hold on. She kicked that high chair in front of her employer and in true Amanda fashion bit her lip instead of showing weakness.

I am well-known for dragging my feet and it's a little known fact that I lost my big toenail to dragging my feet when I was young (around the avoiding WWF-age). I also lost a toenail from dropping a large rock on my barefoot looking for bugs when I was really young. I'll spare you the details of when Scott ripped out his own big toenail with pliers in more recent times. (Gag.)

So anyway, Amanda lost a toenail. If you don't believe me...

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Birfday: That's a wrap

Got to admit. My birfday did not start amazing. That's the problem with working on your birfday. My current clients are working my like a mule and I was burnt out by 5 p.m. Boo work. Fortunately I had a great birfday dinner with Chaffees and family on the day before (pictures below). Scott gave me a circular saw(!) and Courtney gave me a humor book, which I need because I swear my reading skills are on the decline. Mom hooked me up (via Sergio) with a 16x24 canvas print of one of my and Amanda's engagement photos. Sergio also gave me a Home Depot gift card that is going directly to fixing his bathroom sink (water pressure issues).

My birfday wrapped in the right way though. I came home to open a really nice shirt and tie from Dad (picture below) and Amanda and I picked up my wedding band. Smile. Thanks again to everyone for the well wishes.

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The cat came back

Dear Fabrizio, Where in the heck were you yesterday? You had Amanda and I worried sick. In fact, Amanda was totally restless last night. She was pacing around waiting for you. We walked the alleys this morning in the rain trying to find you, and then you think you can just show up after we've left for work and expect Sergio to let you in whenever you want? I don't think so.

Normally I wouldn't worry. You take off overnight during the summers, but at least I can understand that you're enjoying the weather. What is your excuse when it's raining cats and dogs? OK, your friends don't come down like the rain. You know what I mean.

At least you've shocked Amanda and me into action to take you into the vet and get your microchip updated seeing that you always manage to take your collars off on your own.

Bad kitty.

Love, Paolo