At least once a week, The Wives receive a catalog in the mail -- Victoria's Secret, Macy's, Nordstrom, and the list goes on. They pick them up for a few minutes to critique styles, bash the models and tease the thought of a purchase, and then the catalogs get thrown into the recycle bin.
In true use-the-numbers-to-sell-the-story journalistic fashion, I should let you all know that, each year, 19 billion catalogs are mailed to American consumers according to Catalog Choice. That's an environmentalist sin.
What’s the annual impact?
- Number of trees used – 53 million trees
- Tons of paper used – 3.6 million tons
- Energy used to produce this volume of paper – 38 trillion BTUs, or enough to power 1.2 million homes per year
- Contribution to global warming – 5.2 million tons of carbon dioxide emissions, equal to the annual emissions of two million cars
- Waste water discharges from this volume of paper – 53 billion gallons of water, or enough to fill 81,000 Olympic-sized swimming pools
So if you truly have some catalogs that you can live without seeing again, I encourage you to visit Catalog Choice to unsubscribe to those unwanted catalogs. Do keep your Victoria's Secret catalogs though. I need reading material when I visit.