Content Innovations
Branded Short Documentaries
I co-founded REI Co-op Studios, which finances and develops IP for short and feature-length content that entertains and explores the power of time spent outside, while complementing the co-op’s broader climate and racial equity, diversity, and inclusion commitments.
The Studios started with our “REI Presents” short docs series in the mid 2010s and we have since distributed 40+ short films.
Branded Podcasts
REI’s podcast network extends the co-op’s storytelling into immersive, audio-first experiences, anchored by the flagship weekly show Wild Ideas Worth Living and the fan-favorite Camp Monsters. Together, they inspire listeners with real stories of adventure and creativity while cultivating a loyal community that connects with the outdoors through narrative, humor, and imagination.
Branded Feature Films
REI’s feature films bring the co-op’s values to life through cinematic storytelling that celebrates adventure, community, and the human relationship with the outdoors. These films deepen brand affinity by inspiring audiences and elevating underrepresented voices, while reinforcing REI’s commitment to purpose-driven storytelling beyond traditional marketing.
Branded Magazine
Uncommon Path was REI’s print and digital magazine created in partnership with Hearst, designed to tell deeper, more human stories about life outside. Through premium journalism, photography, and design, it expanded the co-op’s storytelling footprint and strengthened the brand’s role as a cultural voice in the outdoor community.
Branded Video Series
REI’s YouTube series Miranda in the Wild and In Our Nature bring approachable, personality-driven storytelling to life, helping viewers build skills, gain confidence, and find joy in getting outside. Through relatable hosts and practical, beautifully shot content, the series deepen engagement and make the outdoor experience feel accessible to everyone.
Branded Editorial
REI’s Expert Advice, Gear Guides, and Editors’ Choice Awards provide trusted, research-driven education that helps people choose the right gear and build confidence outdoors. By combining authoritative how-tos with rigorous product testing, these programs position REI as a definitive, unbiased source for outdoor knowledge and gear recommendations.