Portfolio

I am a global marketing leader recognized for building teams, brand strategies, and stories that scale. With deep expertise in content and branded storytelling, I’ve helped iconic organizations connect purpose to growth—driving creativity, innovation, and impact. My career includes Cannes Lions–winning campaigns like #OptOutside and Force of Nature at REI, as well as brand and agency work with Microsoft, Samsung, U.S. Army, and Eddie Bauer.

I also contribute as an educator and nonprofit leader. I teach brand management at the University of Washington’s Communications Leadership graduate program, digital marketing at Edmonds College, and serve on the board of American Forests, the nation’s oldest conservation organization.

I thrive at the intersection of purpose and performance—helping brands innovate, inspire, and endure globally through powerful storytelling. These are examples.

Content Innovations

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Purpose-Led Campaigns

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Strategic Partnerships