The World Cup is serious business. In China, a man pulled his TV out from his burning house to find the nearest electrical socket outdoors to watch the rest of the France-Spain match on Tuesday. His wife and child escaped safely on their own. Another man in Beijing quit his IT job, even after a pay raise offer, to return to his hometown and watch the World Cup uninterrupted.

And today, I had to call the office on my lunch break and to tell my boss that I needed an extra hour to watch the end of the Italy-Ukraine match. From Murdock's, perhaps one of the trashiest sports bars ever to televise the World Cup, I watched in excitement as the Azzurri advanced to the semi-finals, defeating Ukraine 3-0. The hicks watched me, bewildered by my enthusiasm, as I cheered on the Italians. Bring on the Germans.