This morning I took advantage of McDonald's "free latte Friday" promotion to try their attempt at scooping marketshare from Starbucks.

Considering the convenience, I also bought a breakfast sandwich. My total for the latte and sandwich was $2.61. This would have been an $8 purchase at Starbucks. Sure, quality of coffee was nowhere near that of my favorite local cafes, but for a quick drive-thru trip and considering the cost, McDonald's hit the mark.

...Somewhere Howard Schultz trembles...